On Labor Day Weekend 2017 — September 3, 2017 — Dr. Grossman was mountain biking with friends in Northern Minnesota when he fell and suffered a spine injury that resulted in a catastrophic spinal cord injury. He immediately realized that, barring a significant advancement in science and technology, he would not walk again. Dr. Grossman spent the following five months in a variety of hospital and rehab settings and set aggressive goals to regain his passion and identity — his practice of Emergency Medicine.

Dr, Grossman trained in Emergency Medicine and International Emergency Medicine. He helped to develop the world’s largest pre-hospital (ambulance) system in India while working at a pre-eminent U.S. academic medical center. He took these experiences and joined a leading medical technology company where he was responsible for starting and building a business that develops products and solutions for underserved patients in emerging markets. As an “intrapreneur” (and entrepreneur within a large corporation) he learned how to be an agent of change while simultaneously navigating a complex matrix of 80,000 employees across the world. During this time, he continued his work as an Emergency Medicine Physician at a world-renowned academic medical center in Minnesota, USA, while balancing his full-time role in healthcare innovation at the medical technology company. He has practiced medicine, and intimately observed the practice of medicine, around the world. As a result of these experiences, Dr. Grossman is a thought-leader on healthcare delivery and healthcare innovation in emerging markets and he has reinforced his passion to transform healthcare delivery around the world.

Within six months of his injury, Dr. Grossman returned to his clinical practice of Emergency Medicine. An experienced physician and healthcare executive, he now added an additional experience to his toolkit as a healthcare leader: being a patient. Dr. Grossman’s personal experience as a patient helped to define the next chapter in his story. Additionally, his experience as a patient — the good, the bad, and the ugly — helped him to become a better physician, with a new-found empathy for his patients.

Dr. Grossman also took his experience as a patient battling health insurance companies and joined an early-stage health insurance company where he can more actively impact the experience of patients with the health insurance industry.

While it was far from his plan, Dr. Grossman’s experiences as a physician, medical technology executive, intrapreneur, insurance leader, and (most impactfully) patient, has resulted in Dr. Grossman’s unique profile as a physician-leader, healthcare innovator, and patient advocate.